A JOINT VOICE
FOR PROs
The new European cross-material industry association for
Producer Responsibility Organisations
Shaping the Future of Extended Producer Responsibility
The Alliance brings together Producer Responsibility Organisations (PROs) across Europe to form a unified, cross-material network. Our mission is to strengthen the role of PROs in shaping sustainable and effective Extended Producer Responsibility (EPR) systems. We foster dialogue, share intelligence, and represent our members with one voice at the European level. By working collectively, we aim to drive policy that works for all – producers, systems, and the environment.
Unified Advocacy
Cross-Sector Collaboration
Policy Intelligence
Member-Driven Governance
EU-Level Representation
Current highlights
Discover key updates, events and news from our alliance and the broader EPR and circular economy landscape. For a full overview, visit our Knowledge Hub or check out the Events section.
Position Paper for Industry-led PROs
The PRO Circularity Alliance has submitted a Position Paper to Commissioner Jessika Roswall advocating for Industry-led PROs.
Position Paper on the Circular Economy Act
The Alliance has submitted its first position paper as part of the EU Circular Economy Act consultation – outlining key recommendations on the role of PROs in Europe’s circular transition.
The leading Producer Responsibility Network in Europe
We are building the first cross-material platform for PROs to collaborate, influence policy, and support each other across countries and sectors. With timely intelligence, strong representation, and member-driven governance, we’re shaping the future of circularity together.