A JOINT VOICE
FOR PROs

The new European cross-material industry association for
Producer Responsibility Organisations

Shaping the Future of Extended Producer Responsibility

The Alliance brings together Producer Responsibility Organisations (PROs) across Europe to form a unified, cross-material network. Our mission is to strengthen the role of PROs in shaping sustainable and effective Extended Producer Responsibility (EPR) systems. We foster dialogue, share intelligence, and represent our members with one voice at the European level. By working collectively, we aim to drive policy that works for all – producers, systems, and the environment.

Unified Advocacy

Cross-Sector Collaboration

Policy Intelligence

Member-Driven Governance

EU-Level Representation

Current highlights

Discover key updates, events and news from our alliance and the broader EPR and circular economy landscape. For a full overview, visit our Knowledge Hub or check out the Events section.

PRO Circularity Alliance_Circular Economy Act_Consultation

Position Paper on the Circular Economy Act

The Alliance has submitted its first position paper as part of the EU Circular Economy Act consultation – outlining key recommendations on the role of PROs in Europe’s circular transition.

diverse businesspeople having a meeting

First Members’ Meeting taking place in December

The Alliance will hold its first Members’ Meeting on 1 December – a milestone gathering to define priorities and shape the path ahead.

The leading Producer Responsibility Network in Europe

We are building the first cross-material platform for PROs to collaborate, influence policy, and support each other across countries and sectors. With timely intelligence, strong representation, and member-driven governance, we’re shaping the future of circularity together.

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